ATLANTA, GA: The Rainmaker Group, provider of automated revenue management and profit optimization software solutions or the Gaming, Hospitality and Multifamily Housing industries announces the introduction of GroupREV group pricing software solution to grow and maximize an organization’s total revenue from meetings and events sales.

GroupREV was introduced in 2012 to complement Rainmaker’s GuestREV solution, creating the first complete pricing and revenue management solution in the hospitality industry for traditional hotels, resorts and casino hotels. This pricing software gives hotel sales teams the most effective tool available to be a first responder with intelligent pricing to win the deal and maximize revenue.

The latest version of GroupREV has upgraded functionality to import and leverage relevant meeting space and sales & catering data using proprietary technology. The result is a further reduction in time to generate a complete and superior proposal that will win the business and maximize total revenue.