Pooraan Jaiswaal, former  CTO of jewelery retailer Tribhovandas  Bhimji Zaveri, has joined Entero Healthcare as Chief Information Officer. He will report to the company’s COO, Prem Sethi.

Entero Healthcare is a start-up company based on the healthcare industry supply chain. With a distribution network across India, the company serves more than 50,000 pharmacies and sells medicines from more than 150 top pharmaceutical companies.

He stated about joining a startup rather than an established brand. “When you want to work harder, you join a startup, and when you want to use your past experience, you join a bigger brand or a bigger company. Career path choices vary from person to person, and the definition of success varies from person to person. . “

He led a variety of digital initiatives at TBZ, from moving to the cloud, RPA, data analytics, to AR / VR. The jewelery business is usually considered traditional, but in a short period of time Jaiswal assisted TBZ redefine jewelery retail.

Jaiswal holds a PhD from Marymount University in Virginia, USA. He has a bachelor’s degree in mathematics from the University of Mumbai and a master’s degree in technology from Manipal University.